The Best Black Friday Baby Deals for 2021

Are you looking for the best Black Friday baby deals for 2021? You are in the right place!

It’s kind of crazy the way Black Friday has evolved over the years, and with online shopping reaching record numbers year after year, it only makes sense that you want to get in on the savings without actually having to leave your cozy home.

And if you’re currently pregnant or in the newborn phase, online Black Friday baby deals are the obvious answer to big savings with little effort.

To make things even easier for you, the team and I over here at Mommy Labor Nurse scoured the internet for the best of the best when it comes to Black Friday baby deals and Black Friday maternity deals that you don’t want to miss during this epic weekend of savings.

So kick up your feet, make sure your phone is charged, grab a mug of something cozy, and let’s go shopping.

Note: This page will be updated regularly as we learn about more deals between now and Cyber Monday

If you haven’t already, please feel free to join over 400k new moms and follow me here on Instagram for awesome pregnancy + birth tips!

Black Friday Baby Deals 2021

All right, mamas. So this year Black Friday is officially on November 26th, 2021, but as you might have noticed TONS of brands are already rolling out the savings in a big way, and as we creep closer to Thanksgiving here in the US, there are going to be more and more sales going live.

What’s more, with Cyber Monday gaining serious traction over the past few years, you can expect most sales to be live through November 29th, 2021, and in some cases, brands are celebrating an entire Cyber Week!

Here we’ve listed out the Mommy Labor Nurse-approved items that are on sale so that you can save big and know you’re shopping a brand that is tried and true.

Mommy Labor Nurse

All right you guys, I had to kick off this list with our Black Friday sale details, right?! From 11/26 through 11/29 we are running our BIGGEST sale of the year on our online birthing classes, and for the first time ever we’re offering a free gift with purchase for the first 48 hours.

25% off with code BLACKFRIDAY

Newton Baby

Y’all. I have two Newton Baby mattresses (one for each of my boys!) and this is a product that I stand behind 100%. The breathability gives me peace of mind, and the fact that it’s washable is such a game-changer.

Get 20% off ALL products now through Monday 11/29

Happiest Baby – Snoo Smart Sleeper

The Snoo is a splurge for many, but absolutely made a difference in my newborn’s ability to sleep independently so much sooner. With options to rent, and great re-sale value, Black Friday weekend is a great time to take the plunge if a Snoo is on your baby wish list.

20% off no coded needed!

Nested Bean

These weighted sleep sacks and swaddles are high quality, super cute, and totally unique to other brands! I was introduced to Nested Bean when they asked me to partner a few years back, but I quickly became a genuine fan myself. These were my go-to with baby Ryland.

Get 40% off sitewide 11/26 to 11/29 – no code needed! While supplies last


Okay who out there doesn’t love a good Carter’s zip-up footie pajama for their baby? Pregnant mamas, take note and get the ones with zippers!

No, but seriously, Carter’s is the BEST for basics, doesn’t break the bank, and is great quality. Stock up, mama!

Get 50% to 60% off the entire site from 11/18 to 11/30!


As my babies got a little older, and even into the toddler years (that’s where Ryland is right now!) HALO sleep sacks became a staple in my life.

I love that they have the two-way zipper and come in sizes that fit Walter until he was 4 years old! Another must, and again, a great time to save.

30% off sleep sacks and bassinets 11/25 through 11/29 on Amazon!

Aden + Anais

If you’re a traditional swaddle kinda gal, Aden + Anais is the best of the best in my opinion. And for my pregnant mamas out there, I always recommend getting a few traditional muslin swaddles in addition to Velcro ones because these are just so dang handy!

You can use them for so much more than swaddling – instant nursing cover, XL burp cloth, light carseat blanket, carseat cover, the list goes on and on.

Get 30% off select swaddles and products now through 11/29 with code VIP2021

Get 30% off select swaddles and products 11/25 to 11/29 on Amazon!

Delta Children

Delta Children makes the cutest nursery and children’s furniture that doesn’t break the bank!

I got Ryland’s entire nursery set (crib, mini changing table, and rocker) from Delta Children via Amazon back in the spring of 2020. I was so excited to see that they are having a sale!

20% off all products on Amazon 11/22 to 12/3

Hello Bello

If you follow me on Instagram, then you probably know I totally love Hello Bello diapers. After using them personally with Walter and now Ryland, I sought out a partnership because I want to spread the word!

25% off your first diaper bundle with CYBER25 now through 11/29


I don’t personally have a Bugaboo stroller, but I know a LOT of you absolutely love yours. For many, it’s considered the best of the best when it comes to strollers that can grow with your child.

If you’ve been lusting after one this might be the time to go for it!

Get 20% off footmuffs, summer accessories, and the Donkey 3 Stroller now through 11/29


Wellements is another brand that I love to promote because it’s one I personally use almost every day.

I love their Vitamin D drops for exclusively breastfed babies, their gripe water for the newborn days, and the entire line of cold season relief for littles.

For expecting mamas, grab a bundle and rest assured your entire medicine cabinet is set for baby!

Shop now!

Tubby Todd

Tubby Todd is the best of the best when it comes to baby skin care products. Many mamas say it’s nothing short of a miracle worker on newborn skin issues like cradle cap, peeling, and eczema.

The scents are amazing, and this is a brand I wholeheartedly stand behind. While it’s a bit of a splurge, I know you won’t be disappointed.

Get 15% off all orders and 20% off all orders over $100 11/25 at 8pm through 11/29

Hanna Andersson

Who out there DOESN’T love Hanna Andersson’s adorable holiday jammies every year?

All of their baby and kid’s clothes are super high-quality and last through kid after kid on the hand-me-down train – it’s like magic.

Seriously, these clothes are SO worth it, and a brand I can never pass up their sales.

Get up to 40% off everything from 11/21 to 11/29

Fawn Design

Girl, I know you’ve been eyeing a Fawn Design diaper bag, amiright?! And if you haven’t, let me just go ahead and put this right on your radar.

Chic, amazing quality, and SUPER functional. Take my money!

Get 30% off the entire site with code BF30 now through 11/30

Ergo Baby

I always like to tell pregnant mamas to get a soft, wrap style carrier and a more structured carrier. You really will want to have both because they have different pros and cons!

The Ergo OMNI 360 Cool Air Mesh is on sale, and I highly recommend you grab it at this VERY discounted price.

Get 40% off the OMNI 360 Cool Air Mesh with Code FRIDAY40 11/24 through 11/28

Get up to 30% off Holiday Bundles now through 11/29 – no code needed

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Solly Baby

After Ryland was born I reviewed a bunch of different wrap-style baby carriers. In the end, it came down to the Baby K’Tan and the Solly Baby, and I gave it to the Solly – I just love it SO much!

So if you’re overwhelmed with the number of choices, grab yourself a Solly and don’t look back!

Get 20% off sitewide from 11/23 to 11/28 PST – no code needed

Baby Tula

Baby Tula isn’t a carrier I have personally used, but many of you in the MLN community (and personal friends of mine!) recommend these carriers because they are the perfect hybrid between a structured carrier and a wrap-carrier.

These soft-structured carriers are well reviewed and loved! Tula also makes ring slings that I’ve heard great things about – definitely check them out.

Get 30% off sitewide with code FRIYAY30 from 11/24 to 11/28 (some exclusions apply)

Taking Cara Babies – Online Baby Sleep Courses

There is a reason Taking Cara Babies has close to 2 million followers on Instagram – and it’s because her baby sleep courses work!

These online sleep courses rarely go on sale, so I’d jump on this if you’re on the struggle bus right now, mama.

Shop Now!

Monica + Andy

The self-proclaimed “softest organic clothes ever” – I can attest that this adorable, boutique-quality baby brand is such a treat for your little one!

I love to gift Monica + Andy baby clothes because they are just so sweet and feel so special.

They also have children’s and women’s loungewear. Treat yourself, mama.

Get 25% off $75+. 30% off $125+, 40% off $200+ from now through 11/28

Project Nursery

Get 20% off sitewide 11/22 to 11/28 with code: BF2021

Get 20% off sitewide 11/29 to 11/30 with code: CM2021

Grovia and The Natural Baby Company

Get 15-30% off select products from our Black Friday Cyber Monday Collection

Get 20% off on all GroVia diaper products

Get 30% off products from the popular brand Rylee + Cru


Get 25% off sitewide 11/24 to 11/28 with code: SITEWIDE25

Get 25% off sitewide 11/29 with code: CYBER25

Snuggle Me Organic

This was a user-submitted sale that I knew I had to pop in here! You guys go crazy for the Snuggle Me Organic, and you can snag one at a really good price during this week/weekend!

Get 30% off 1 product with code: BFCM30

Get 35% off 2 products with code: BFCM35

Get 40% off 3+ products with code: BFCM40

Black Friday Maternity Deals 2021

Okay. So that’s a LOT of deals to be had in the land of baby gear…but you didn’t think we’d forget about you, right??

Let’s take a look at our top picks for Black Friday Maternity Deals this year!

Kindred Bravely

There is a reason that Kindred Bravely is first on this list – and that’s because they are my FAVORITE maternity brand hands-down.

I basically lived in their maternity loungewear when I was pregnant #realtalk. They’ve got curated bundles and a great collection of stylish, work-ready maternity clothes as well.

Get 30% off sitewide with code GRATITUDE 11/25 through 11/29


Searching for the best nursing bra around – I got you girl. I STILL wear my Larken nursing bras – and I’m not even a breastfeeding mother anymore, hah.

No, but really, these bras from a female-owned company are the best of the best. The Larken X hands-free pumping bra is the game-changer you need.

Get 20% off sitewide with code BF2021 11/26 through 11/28


Not all of you know that after Ryland was born I used and reviewed over 6 different pumps! From traditional to the latest and greatest, The Willow Pump was my top pick.

The convenience of a wearable pump, excellent output, and smart technology features make this such a win – especially for full-time working moms who plan to pump.

I know it’s a bit of a splurge, so this is a great chance to grab one.

Get $75 off Willow’s Wearable Breast Pump


When I was pregnant the second time around, I did a TON of research on prenatal vitamins. I wanted to know that I was providing the best for my baby and putting my dollars towards a company I truly believed in at the same time.

After lots of digging, I came across Ritual’s Prenatal Multivitamin and never looked back!

Get 40% off your first month of Ritual with code LABORNURSE40 now through 11/28

Earth Mama

What pregnant mama doesn’t want some amazing skincare products to use during pregnancy? Earth Mama’s Organic Belly Butter and Belly Oil are exactly what your thirsty, itchy, stretching skin needs during this transformative time.

And for postpartum, I cannot say enough good things about their herbal Perineal Spray, Perineal Balm, and Nipple Butter!

Get 30% off sitewide with code SPECIALDELIVERY 11/27 through 11/29

Kim Perry Prenatal Fitness Program

Kim Perry is a prenatal and postpartum fitness coach that I met via Instagram. She’s so fun, positive, and energetic – and I’ve only heard great things about her Prenatal Fitness Program.

If you’ve been looking for something to take all the guesswork out of your exercise needs during pregnancy (and postpartum!), definitely check her out.

Get 30% off all individual programs and up to 50% off bundles now through 11/30

Milkology Online Breastfeeding Class

You guys! I have checked out a lot of online breastfeeding classes out there because I KNOW that knowledge is power when it comes to all things birth and motherhood.

Milkology’s $27 class is the best investment you can make if you hope to breastfeed. And at 30% off that makes this class less than $20!

Get 30% off The Ultimate Breastfeeding Class with code BLACKFRIDAY30 now through 11/29

Prenatal Nutritionist Library

Annual Membership on sale for $189 (normally $219) with code: BFRI21

Other Black Friday Deals for Moms 2021

To round out this list, I just wanted to draw your attention to a few other big box stores and big websites where I KNOW I will be scouting out deals during this epic weekend of savings.


They are adding new deals and items to their Black Friday deal section every day! I’ve got my eye on Free People, Madewell, and Winter Coats for me (your girl needs a new coat!).

Burt’s Bees Baby, Baby Bogs, and The NorthFace for baby and toddler, and the Baby Gear & Essentials section too of course!

Up to 40% off sitewide now through 11/26


New deals every day, and a holiday price match guarantee through 12/24. Need I say more? An Instant Pot is on the top of my list this year because my sister Jenna uses hers non-stop, and I need to get on this train!

Big savings sitewide now through 11/29


If you follow me on Instagram you might know that I recently moved and did a complete makeover to my office! I’ve been a long-time lover of Wayfair, and have been using it a TON lately as we furnish our new home.

This is the light fixture SO many of you asked about on Instagram!

Big savings sitewide now through 11/29


It looks like Dyson has all kinds of different chances to save now through Cyber Monday. I recommend keeping your eye on this one, mama.

Their cordless stick vacuum is nothing short of life-changing.

Save on various Dyson products, including vacuums, now through 11/29


Y’all knew no Black Friday shopping guide would be complete without Amazon, right? Here is the Mommy Labor Nurse Amazon Store Front – which is our curated list of everything you need for Pregnancy, Postpartum, and Baby.

I know lots of these things will be discounted during Black Friday weekend.

Shop the Mommy Labor Nurse Amazon Store Front now!

Pottery Barn

Pottery barn’s early access Black Friday sale is already live, and they are adding new items daily. Things are going quick though – so hop on this one mama. I’m personally eyeing all the Christmas decor for my new house!

Get up to 70% off 1000s of items

What did I miss?

Have a Black Friday 2021 deal I missed? Share it in the comments or DM me over on Instagram! The team and I will be working hard to keep this post updated from now through Cyber Monday with the best of the best.

Be sure to save this to your bookmark bar and share it with your friends, too!

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Liesel Teen, BSN-RN
Founder, Mommy Labor Nurse

Meet Liesel Teen

Hi there. I’m Liesel!

As a labor and delivery nurse, I’ve spent countless hours with women who felt anxious — even fearful — about giving birth. I want you to know it doesn’t have to be that way for you!

When you know what to expect and have the tools to navigate the experience, you’ll feel confident and in control.

I believe you deserve a better birth — no matter how you deliver.